About Us.

We are Culture&Theory.

We’re an independent strategic & creative consultancy. We design strategies, communications, products and environments that transform brands and grow business value.

We connect how a business works with how they deliver meaningful customer moments that matter. We achieve this by having no hand-over points between when we understand, when we ideate and then when we deliver.

Because delivering great ideas is how you grow business by design.


Our Capabilities.

Brand Strategy

We create unique, meaningful and compelling brands – built off powerful insights to unlock sustainable growth.

Research & Strategic Insights
Purpose-driven Strategy
CVP Development & Implementation
Brand Positioning
Brand Architecture
Brand Story
Brand Naming
Tone of Voice
Channel Strategy

Brand Identity

We design identities and communications that bring business purpose and brand benefit to life in the real world - through carefully crafted storytelling and compelling design.

Visual Identity Systems
Brand Toolkits & Guidelines
Brand Books
Communications Frameworks
Content Development

Brand Experience

We put the user at the centre of everything we do, crafting engaging experiences that ultimately enrich the lives of those who interact with them.

Web
Mobile App Development
Film, Photography & Animation Production
Print
Packaging
Retail
Environments

Our Clients.

We’ve been fortunate to help grow businesses large and small across multiple sectors and disciplines.

Our Space.

We’re located in the heart of Central Auckland in an environment that fosters collaboration, intelligence and creativity.

Our People.

We're a diverse team team of strategists, creatives, thinkers and makers - all working towards the common goal of solving business challenges.

Jonte Goldwater

Strategy Director & Partner

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Carol Soundy

General Manager

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Nick Riley

Creative Director & Partner

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Carol Lee

Account Director

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Steve Clarke

Senior Strategist

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Megan Wilson

Senior Designer

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Ethan Lowe

Designer

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Rebecca Goldwater

Finance Manager

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Felicia Irene

Designer

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Jules Tran

Account Director

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Jude Rutherford

Research Director

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Matt Power

Senior Designer

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Amy Frengley

Senior Strategist

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