We're on the hunt for a talented strategist to join our growing team.

By Culture&Theory Team

We are on the hunt for a Strategist who is all about understanding the 'why' and then the 'how' so as to connect the brand with business to unlock growth. For us a great strategist has a strong business background and is also curious, optimistic, proactive, pragmatic and has the ability to think conceptually and creatively.

Specific Duties & Responsibilities

  • Set the context that defines the key question to provide the project direction:
  • Setting the ground work to provide the scope and process for how we are going to answer the clients brief.
  • Assist the senior strategist to set out and organise the strategic approach for the project.
  • Support to help deliver research, competitor analysis and trend data as required by project.
  • Conduct research as and when required as set out by the plan (e.g. stakeholder interviews)
  • Work with the senior strategist & research director on methodology and analysis where and when the project may determine it.
  • Review and analysis of key information as required by the project scope.
  • Assist with the analysis to deliver key issues/question reports to provide direction for the project.

Develop and define the 'how' that answers the 'key question':

  • Work with the Senior Strategist to help define brand/naming/innovation/design/communications/digital strategy to answer the key questions and the business/project objectives.
  • Set up the creative teams for success through collaboration and communication.

Ongoing client strategic support:

  • To lead where appropriate and add genuine value in all meetings, client or internal.
  • To present strategic work confidently and inspirationally as required.
  • To partner with the creative and business team to ensure that the work outputs are linking in with the strategic planning.
  • To demonstrate exceptional prioritisation skills ensuring the focus is on what's truly important.

Skills, experience & Education


  • 7+ years of experience working in a brand/design/strategic or client side in brand & marketing management.
  • Experience in design led thinking
  • Brand & product strategy

Formal Education and Training:

  • A degree in Marketing, Arts, Design and/or Communications (or similar) would be beneficial but not mandatory.


  • Proficient in Microsoft Office suite (Word, Excel, PPT, Teams).
  • Useful to also be familiar with Adobe Creative Cloud.
  • Will be trained in design tools if not already familiar (e.g. InDesign etc).

Personal competencies required for this role:

  • Have a strong strategic understanding that enables you to 'add value' to our client's business as well as being able to guide creative work internally.
  • Curious to understand how things work and why they work the way they do.
  • Be proactive in learning new methods and perspectives.
  • Ability to build and nurture strong relationships (externally & internally).
  • Be able to tell the story born from the analysis of information.
  • Able to connect the dots between seemingly disparate and multiple sources.
  • Able to simplify the complex.

PLEASE SEND ALL CV'S AND PORTFOLIOS TO: careers@cultureandtheory.co.nz

Please include in the subject header: STRATEGIST