Complexity To Clarity

Seequent is a global software business with large ambitions for growth. We partnered with them to develop a new purpose, brand DNA, architecture, name and identity that could help fundamentally shift their business from software development to enabling better decisions about earth, environment and energy challenges – globally.



Brand Positioning, Brand Story, Brand Naming, Visual Identity Systems, Brand Toolkits & Guidelines, Print, Web, Content Development, Film, Photography & Animation Production,

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A new purpose

We partnered with Seequent to develop their new purpose – ‘to give data and insights a voice and let them tell a story.’ This meant that Seequent moved from geology focused desktop and mobile software to a world of products and services spanning climate risk, mining + minerals, energy, civil, environmental, AI, virtual reality and machine learning.

Brand film

The new positioning was about connecting the right information to give the right insights to make the right decisions at the right time. This is defined by a single creative idea: complexity to clarity. This became the key narrative for a film we produced to launch their new brand globally.

Brand Identity

The brand identity execution was based on three key principles: intelligent, elegant and human - executed across a wide ranging brand ecosystem. The full scope of work included brand strategy and story, brand architecture, brand identity and brand experience (stationery, signage, website, brand film, environments).

Brand Imagery

To help communicate Seequent's point of view and benefit, we created a bespoke library of brand imagery that could be consistently applied across their global communications. Covering the full of range of sectors in which Seequent operates, we shot a series of distinctive top-down images that linked to Seequent's 'helicopter view' of the world and it's challenges.