Nailed It

Snappy is New Zealand’s newest online hardware store, a burgeoning business with big ambitions. We worked with Snappy to identify the opportunity to differentiate from the ‘bricks and mortar’ of today’s hardware scene and created a brand DNA and communications approach built around a proper insight: DIY jobs are easy to start, but it’s only when you finish them that you get that real sense of satisfaction.



Research & Strategic Insights, Brand Positioning, Tone of Voice, Visual Identity Systems, Communications Frameworks, Content Development,

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Our Strategy

Our quantitative work helped us to identity the target consumer, based on the size of the opportunity in the market. We then carried out qualitative research which offered up a rich insight into Snappy’s hardworking DIYers. We developed a brand DNA that answered the need and positioned Snappy as the people who help you get the job done better, faster, smarter: Nailed It.

Our Approach

Nailed It doesn’t just embody the job Snappy is here to do - it carries a spirit and attitude that resonates with our hardworking DIYers. We developed a highly ownable language-based identity and brand assets with a set of wry observations about DIY life that we can all relate to, driven home by Snappy’s tongue-in-cheek humour.