Moments of Freedom

Inspired from years of travel amongst some of the worlds most exotic locations, Tosca & Salome is a modern retail experience where every piece selected is a window into a world of inspiration, magic and free living. We helped bring this story to life through a simple, elegant identity and experience that captures the care-free ideals of Gypset, packaged up for a discerning customer.

Tosca & Salome


Visual Identity Systems, Print,

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Our Approach

Building on our key brand benefit of ‘moments of freedom’, we set about creating an identity using three key expression principles: Elegant, Real and Spirited - setting a tone that paired the bohemian inspired expression of gypset with the more refined elegance of high fashion.

Visual Identity

We contrasted bright, feminine, expressive hand made textures with simple, classic typography. This was overlaid onto a warm photographic direction that succinctly captured the lifestyle of the modern day traveller - Coachella meets Karen Walker. Our scope of work included brand story and positioning, brand identity, stationery, retail collateral, store signage, outdoor and digital communications and a full e-commerce website.