Moments of Freedom

Tosca & Salome is a modern retail experience where every piece selected is a window into a world of inspiration, magic and free living.

Client:
Tosca & Salome

Sector:
Fashion

Role:
Visual Identity Systems, Print,

Project Details Hide

Our Approach

We helped bring the Tosca & Salome story to life through a simple, elegant identity and experience that captures the care-free ideals of Gypset, packaged up for a discerning customer.

Visual Identity

We contrasted bright, feminine, expressive hand made textures with simple, classic typography. This was overlaid onto a warm photographic direction that succinctly captured the lifestyle of the modern day traveller - Coachella meets Karen Walker. Our scope of work included brand story and positioning, brand identity, stationery, retail collateral, store signage, outdoor and digital communications and a full e-commerce website.

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