Complexity To Clarity
Seequent is a global software business with large ambitions for growth. We partnered with them to develop a new purpose, brand DNA, architecture, nam…
Read moreChallenge Yourself
Ward Valley is situated at the Southern frontier of Marlborough, New Zealand. A wild, untamed landscape with a unique terrior comprised of high altitude, dry air, temperature extremes and deep clay.
Our challenge was to create a brand that could encapsulate not only the climatic characteristics of this unique landscape, but also the tenacity and grit of the winemakers themselves.
Client:
Ward Valley Wines
Sector:
Food & Beverage
Role:
Visual Identity Systems, Print,
Our Approach
Marlborough is first and foremost famous for producing vibrant, world-class Sauvignon Blancs. Based on the key creative idea of 'challenge yourself', we developed a story and identity that redefined the Southern region of Marlborough - capturing its wild, harsh, windswept conditions that are perfect for growing Pinot Noir - a far cry from the expected sundrenched Marlborough category norms.
Visual Identity
Our visual identity for Ward Valley drew inspiration from the harsh Southern NZ landscape - sharp angled typography and moody landscape imagery reflective of the local mountain ranges and valleys.
Labels & Packaging
Our packaging approach was led a by a clear brand architecture to help differentiate their two ranges. This resulted in a premium, moody label design for the Ward Valley Mt Victoria Block Pinot Noir - a rich and elegant vintage and also their signature wine for the export market.
For the ‘Olivia’ Pinot Noir Rosé we crafted a label with a lighter, less serious tone to reflect it’s position within the Ward Valley product range and also for the time of year it’s best enjoyed - Summer. A refreshing drop that’s perfect for a hot, lazy afternoon.
"The Ward Valley expression is truly inspired by the textures, elements and harsh conditions of South Marlborough"James Leary – Ward Valley