Defining Our Why

As part of their transition to a completely customer-centric organisation, Westpac New Zealand needed clarity in understanding their true purpose. We helped them to define and deliver a compelling purpose – a single 'why' that could engage every single person within their business.

Client:
Westpac NZ

Sector:
Banking & Finance

Role:
Research & Strategic Insights, CVP Development & Implementation, Brand Positioning, Brand Books, Film, Photography & Animation Production,

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